More profit from the same ad spend.
Most managers earn a percentage of your ad spend — so they win when you spend more, profit or not. I engineer accounts to a TACOS guardrail: spend grows only while the efficiency holds.
Your manager gets paid when you spend. Not when you profit.
Percentage-of-spend fees mean their income scales with your ad bill — with nothing to stop it. So you get pretty dashboards full of ROAS, clicks, and impressions, while TACOS quietly creeps and the margin disappears.
Most accounts I open are full of campaigns nobody can explain. Working, testing, or just running? When no one can answer that, you're not buying management — you're funding it.
My fee can grow with your spend too. The difference is the brake.
A TACOS guardrail written into the engagement: spend grows only while the efficiency holds. If the guardrail breaks, the growth stops — not your margin.
Stop watching the RPM. Start watching the mileage. ROAS and ACOS are engine noise — revs on ad-attributed sales that miss the organic halo, which is exactly where percentage-fee managers hide. TACOS is the odometer. That's why I call myself a Profit Engineer, not a PPC manager: PPC managers optimize campaigns; I optimize the distance you get per dollar.
The system: Bank vs Lab.
Every target in your account lives in one of two places — or gets paused. Winners go to the Bank as protected assets I scale cautiously. Unproven terms go to the Lab with one rule: no sale in 7 days — dead, no exceptions. Everything else is a Liability quietly draining margin, and I pause it.
Account Morphology Study // Project: Guardrail
SCALE N.T.S. · REV 07·26 · SHT 1/2Proven winners, held as protected assets. Scaled cautiously — never gambled. This is where your margin lives.
Controlled experiments funded by Bank profits. One rule: no sale in 7 days — dead, no exceptions. Winners graduate.
Campaigns nobody can explain — not working, not testing, just spending. Paused. Bank vs Lab makes an account explainable inside the first week.
Spend doubled. Revenue doubled. TACOS held.
Spend was allowed to nearly double for one reason: the revenue kept earning it. Efficiency holds → growth gets the green light. Efficiency slips → spend stops. That's the whole deal.
I'm paid to capture territory profitably, not to inflate your ad bill.
A kitchen brand held 10% share against competitors with unlimited budgets. I targeted 10,000+ longtails the big players ignored, then used those profits to fund pushes on the head terms. Capital efficiency beats brute force.
You've just read my telemetry. Let me read yours.
I'm not an agency.
That's the offer.
The agency model: the senior closer sells you, then a junior with thirty accounts runs you. Reports show the curated subset — the dashboard smiles while the P&L doesn't.
The profit engineer: the person who audits you is the person who runs you — start to finish. You read the same telemetry I do, reconciled to what lands in your bank account. There's no handoff, because there's no one to hand off to.
no hourly · fee sized to your account, in writing after the audit — it grows only when your revenue does.
Built for brands doing $1M+ a year on Amazon.
Entry Scrutineering // Project: Guardrail
REV 07·26 · SHT 2/2This is for you if CLEARED
- You're doing $1M+ a year on Amazon and ads are a real line item on your P&L.
- You've been burned by at least one agency — and can name the month it went sideways.
- You want profit governed, not spend managed.
Not for you if DNS
- You're launching your first product on a $2K budget — there's nothing to engineer yet. Come back at scale.
- You're shopping for the cheapest pair of hands. I'm deliberately not that — cheap PPC management is how accounts end up on my audit table.
- You want to micromanage the manager.
- You don't care about top line and operational profit.
- You judge success by ACOS alone.
- You want instant results by tomorrow morning.
- The business is your side hustle.
- You want one person to run Amazon ads, store design and catalog management — those are three different skill sets.
The audit is free — for a selfish reason.
Every engagement ends up in my portfolio, so I choose who I work with — and the audit is how I choose. I only say yes when the win is visible on your real data. Can’t help you? I’ll tell you straight, and the audit stays with you as your roadmap. Good fit? Same document — now it’s our roadmap.
Send your top 2–3 ASINs
…and which marketplaces they're in — US / CA / UK. I'll do an outside overview first.
If I like what I see — the full audit
I do a full audit of the account — free.
Then we get on a call and talk numbers
What I found, what I can help with, and how. That way we spend the call on your numbers instead of introductions.
I take three clients per month. Fit over volume — if the math doesn't work for your category, I'll tell you straight. No pitch, just why.